They know which restaurant serves their favorite cocktail, where the best buffet deals are and which rewards club provides the best promotions, says Keith Ball, vice president of hospitality at Silverton Casino.
Local customers get to know their casinos in a way out-of-towners never could. For those regular customers, the food and dining atmosphere is just as important as being able to plop a stack of $20s down at a blackjack table. Unlike the big casinos, Silverton draws its customers mostly from the Las Vegas area. Establishments such as the Silverton Casino, located about three miles south of the Strip, offer the excitement and flavors of Las Vegas at local-friendly prices. Most of those tourists head straight to the Las Vegas Strip, but locals know there are plenty of gaming and dining options away from the major resorts. According to the Las Vegas Convention and Visitors Authority, 42.9 million people visited Sin City last year. With its famous shows, luxurious resorts and world-renowned casinos, Las Vegas is one of the premier tourist destinations in the United States. Silverton Casino prioritizes guest feedback as it develops dishes and drinks for its 10 restaurants.
